Gatlinburg's Finest in Outdoor Gear, Gifts and Guidance

The Gateway to Great Smoky Mountains National Park

NOC Gatlinburg combines Gatlinburg's colorful, exciting atmosphere with the Smoky Mountains' aura of splendor and adventure. At this must-see 18,000 sq ft shopping attraction, we'll provide the gear, guidance, apparel and souvenirs you need to maximize your Smoky Mountain vacation.

Outdoor Expertise

NOC Gatlinburg staff is passionate about the Smokies and spending time outside. We know outdoor gear because we use it, and we know the Smokies because the mountains are our playground. Whether you are looking for information on gear, or just want a local's opinion on the best area hiking routes or fishing spots, our staff has you covered!

Activities and Adventures

At our in-store Basecamp for Adventure we'll help you plan your Smokies adventure with a range of guided tour options—from guided hikes to whitewater rafting. Our LEED-certified store is worth exploring too! Check out cool in-store attractions like an indoor climbing wall, a free kids play area and a swinging rope bridge.

River Rafting	Hiking in the Smokies

NOC is a gold-level member of Gatlinburg Goes Green, and a proud member of the Gatlinburg Chamber of Commerce.